Making the right thing with Ben Renegar from D-Ford

We interview the best minds in the human behaviour, design, business and tech space.

In this episode, we speak to Ben Renegar Senior Interaction Designer from DFord.

We cover

• Why Ford is focusing on HCD
• The design process to build the right thing 
• Real world examples on applying the design process 
• Plus, books you can read to help you along the way

Shownotes

• Linkedin: https://www.linkedin.com/in/benrenegar/
• The Design of Business: https://www.amazon.com/Design-Business-Thinking-Competitive-Advantage-ebook/dp/B004OC07J4
• Made to Stick: https://www.amazon.com.au/Made-Stick-Chip-Heath/dp/1400064287
• The Design of Everyday Things: https://www.amazon.com.au/Design-Everyday-Things-Revised-Expanded/dp/0465050654
• Ford Australia Linkedin
• Ford Australia Homepage

The Designing Behaviour Community 

• LinkedIn 
• Facebook